Slam Dunk
Record-breaking results for a game-changing sports memorabilia marketplace
Collectable
Team

1 Product Manager

2 Developers

1 Designer

Services

Strategy

UX & UI

Development

Technology

React Native

React

GraphQL

Industry

Sports

Fintech

Length

6 Months

Platform

App

Talk to Ryan
ryan@planes.agency
Brief
An investment app for global sports fans

Collectable is a sporting memorabilia marketplace and investment app that fractionalises shares in high-value items. It gives sports fans and savvy investors the chance to own a little piece of history.


Collectable came to Planes with an existing design and a clear brief: transform the WIP wireframe into a modern, user-friendly, mobile-optimised experience.

Knocking it out the park

Sourcing the most valuable baseball card in the world – a Mickey Mantle valued at $2.5m – was the foundation for a phenomenal launch. With our new platform, in the first quarter alone, Collectable sold almost as many shares as comparable products managed in an entire year.

The new app also made headlines, with The Daily Mail dubbing it “the future of the [sports collectables] market”.

17,000
users in 3 months
$2.5m
invested by users
$100k
sold in first 11 minutes
Knocking it out the park

Sourcing the most valuable baseball card in the world – a Mickey Mantle valued at $2.5m – was the foundation for a phenomenal launch. With our new platform, in the first quarter alone, Collectable sold almost as many shares as comparable products managed in an entire year.

The new app also made headlines, with The Daily Mail dubbing it “the future of the [sports collectables] market”.

17,000
users in 3 months
$2.5m
invested by users
$100k
sold in first 11 minutes
Hitting the big league in under 8 weeks

With a release date less than eight weeks away, we drastically simplified the design and development process by analysing and redesigning the initial concept.

The tight delivery schedule meant we focused on MVP (minimum viable product) prioritisation, identifying the essential features for launch. Although Collectable was based over 4,000 miles away in the US, it felt like we were working together in the same room.

Initial concept
Initial concept
1
No unifying design system across typography and colour
2
Unnecessary clutter and complexity onscreen
3
Unusual navbar with poor discoverability and usability
Our improvements
Our improvements
1
We heavily simplified the UI to focus the user’s attention on what matters
2
We built a design system around their existing brand to enable rapid iterations
3
We reworked the navbar to reduce cognitive load and get the product off the ground quickly
"The Planes team set up the process really early making it clear how the project was progressing and allowing us to make changes as we went along while not losing sight of the bigger picture."
Alex Emberey
Head of Marketing
Building the right thing, right

Launching a new product in a heavily regulated sector, it made sense to employ existing integrations for AML, banking and SEC filing requirements. We used the time saved earlier in the project to design workflows for these systems that ensured a seamless customer journey.

The long game

Following a successful launch, we continued to work with Collectable to deliver their evolving roadmap, backed by data and aligned with the wider business goals.

Led by our original prioritisation exercise, we released a secondary market feature and helped them close a Series A.

Once Collectable were ready to take their product in-house we hired their first technical lead and helped source their team.

Let's shake things up
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