Runway East
Total Control
Delivering infinite creative possibilities for a co-working website
Customisable CMS
Team

1 Product Manager

1 Developer

1 Designer

Services

Strategy

UX / UI Design

Mobile Dev

Technology

React

Nexudus

Industry

Sharing Economy

Length

2 months

Platform

Website

Talk to Henry
henry@planes.agency
Brief
A brand-savvy website for co-working spaces

Following a big rebrand, Runway East were after a shiny new website that merged their marketing needs with their venue management tool. As well as showing off the new brand, they wanted full control over the site’s performance and the ability to add new pages and layouts without engaging a developer.  In short, they wanted the flexibility of a hard-coded website and the functionality of an off-the-shelf CMS.

Breaking it down into bite-sized pieces

Delivering the design flexibility of a hardcoded site with the total control of a CMS would traditionally be an expensive affair. Because it takes a huge amount of time to connect a bespoke site to an existing CMS platform. 


Instead of following the traditional route (a bespoke website that plugs into a headless CMS), we built from the CMS up, creating a content menu that enables Runway East to pick and choose elements to create their own brand-compliant pages going forward.

xx
uplift in conversion rate
xx
decrease in bounce rate
xx
increase in page load time
Breaking it down into bite-sized pieces

Delivering the design flexibility of a hardcoded site with the total control of a CMS would traditionally be an expensive affair. Because it takes a huge amount of time to connect a bespoke site to an existing CMS platform. 


Instead of following the traditional route (a bespoke website that plugs into a headless CMS), we built from the CMS up, creating a content menu that enables Runway East to pick and choose elements to create their own brand-compliant pages going forward.

xx
uplift in conversion rate
xx
decrease in bounce rate
xx
increase in page load time
Plugging in to the mains

Runway East wanted to combine the power of Nexudus – a white-label platform for managing shared workspaces – with their own custom-build marketing website.

We integrated with Nexudus' platform and stitched it together with the custom website driven by DatoCMS.

"The Planes team built us an all-encompassing site that not only heroes our beautiful new brand but that also delivers the seamless experience our customers expect when booking their co-working spaces."
Natasha Guerra
CEO
Let's shake things up
Pages loaded on average in 1.0s, emitting ~0.46g of CO2.
Pages loaded on average in 1.0s, emitting ~0.46g of CO2.