A brand-savvy website for co-working spaces

Following a big rebrand, Runway East were after a shiny new website that merged their marketing needs with their venue management tool. As well as showing off the new brand, they wanted full control over the site’s performance and the ability to add new pages and layouts without engaging a developer.

We worked with them to deliver the flexibility of a hard-coded website with the functionality of an off-the-shelf CMS.

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Breaking it down into bite-sized pieces

Delivering the design flexibility of a hard-coded site with the total control of a CMS would typically be an expensive project because it takes a huge amount of time to connect a bespoke site to an existing CMS platform.

So, instead of following the traditional route (a bespoke website that plugs into a headless CMS), we built from the CMS up. We created a content menu that enables Runway East to pick and choose elements to create their own brand-compliant pages going forward.

Breaking it down into bite-sized pieces

Plugging in to the mains

Runway East wanted to combine the power of Nexudus—a white-label platform for managing shared workspaces—with their own custom-built marketing website.

We integrated with Nexudus' platform and stitched it together with the custom website driven by DatoCMS.

We created a fully customisable CMS for Runway East

"It’s been a total joy working with Planes. We wanted total control of our new site but with built-in guardrails, so the team couldn’t really break it. They built us an all-encompassing site on a modern tech stack that not only heroes our beautiful new brand but also delivers the frictionless experience we wanted to provide for our customers. Planes were able to deliver on every wish."