1 Product Manager
2 Developers
1 Designer
Strategy
UX & UI
Development
React Native
React
GraphQL
Social networking
Content / Media
6 Months
App
Created for women by women, AllBright is a members’ club with physical spaces in London and West Hollywood where women can work, train, network and relax. AllBright’s natural next step – especially as the world went into lockdown – was a digital offering.
Following a successful proof of concept using an off-the-shelf product, AllBright quickly hit the limits of what they could achieve and recognised the potential for a consolidated, bespoke platform. They approached Planes to help design and develop their ideal digital experience.
In one seamless migration, we moved 10,000 initial users to the new platform overnight, across web, iOS and Android. The ROI followed at a similar speed with a 50% conversion rate from trial, and month-on-month revenue growth of more than 25%. The new platform also saw a dramatic increase in its user star rating, reaching an impressive 4.8*.
It wasn’t just users that were impressed. The new platform received significant media attention from Forbes, Sky News and the Evening Standard.
In one seamless migration, we moved 10,000 initial users to the new platform overnight, across web, iOS and Android. The ROI followed at a similar speed with a 50% conversion rate from trial, and month-on-month revenue growth of more than 25%. The new platform also saw a dramatic increase in its user star rating, reaching an impressive 4.8*.
It wasn’t just users that were impressed. The new platform received significant media attention from Forbes, Sky News and the Evening Standard.
Initially planned as a 3-month roll-out, when the Coronavirus pandemic forced physical meeting spaces to shut shop, we had to find a way to deliver the new platform in just five weeks.
By leveraging elements from the existing POC model, we were able to prioritise which new features to prototype and implement, drastically reducing the design and development process.
Whilst more bodies is not always the solution, our robust working practices and first-class talent pool allowed us to quickly scale up from three developers to seven. With the product, design and QA resource needed to support already in play, we had a cohesive team delivering from day one.
Using React Native Web, we built iOS, Android and web simultaneously (including native apps for mobile), which enabled us to share 85% of the components across web and mobile platforms. This resulted in a smaller code base to manage which improved efficiencies and further reduced the timeline.
We made engineering decisions fit for the future, allowing AllBright to develop and grow within the existing platform. We also left AllBright with a modern tech stack to make it super easy for them to hire an in-house team and find the right support.
Following a successful launch, our focus shifted from speed of delivery to optimisation, including user testing to further hone the customer journey. We also implemented a product cycle that worked with AllBright, allowing them to manage a roadmap alongside their strategic intentions.
For the wider team we introduced Agile working, which was also integrated into the customer support function.
Finally, we helped AllBright secure their first Head of Engineering and helped them transition to become truly self-sufficient.
